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利用出差和参展的机会,接触了不少企业的市场人员,发现许多人对如何选择杂志、以适宜的代价赢得较佳的宣传效果没有清晰的概念,似乎就是先有一个大致的预算、然后选上十来个杂志做上一年那么简单,至于宣传效果如何则多半是一笔糊涂帐。 杂志的优点是可选择适当的地区和对象进行主动的目标客户定向宣传,可靠性高,时效长,传阅读者多。 企业在进行杂志选择时应考虑目标沟通对象的杂志阅读习惯,自身产品的特性,拟发布广告信息的类型,拟选择
Using business trips and exhibiting opportunities, I contacted many market professionals and found that there was no clear concept for many people about how to choose magazines and how to get better publicity at the right price. It seems that there is a rough budget before choosing As many as a dozen magazines were as simple as the previous year, most of the publicity was a mess. The advantage of the magazine is that it can choose the appropriate regions and objects to carry out the targeted target-oriented publicity, which has high reliability, long time-effectiveness and many readers. Enterprises in the selection of magazines should take into account the target communication object magazine reading habits, the characteristics of their products, the type of advertising information to be released, to be selected