全行业:春节后市场快速回暖根据艾瑞咨询网络广告监测系统iAdTracker的最新数据显示,2013年3、4月全行业广告投入预估费用分别达21.4和22.8亿元,其中3月投入继春节休整后快速回升,4月继续上扬。行业广告方面,4月大部分类别广告投放费用增加,其中房地产类表现强劲,3月大幅回升后,4月保持增幅。房地产类广告主纷纷增加投放费用,产生群集效应。 The whole industry: the market rebounded rapidly after the Spring Festival According to iResearch iAdTracker online advertising monitoring system, the latest data show that in March and April 2013, the estimated cost of advertising industry-wide 21.4 and 2.28 billion yuan, of which investment in March following the Spring Festival break After the rapid rebound in April continued to rise. In respect of industrial advertising, the advertising expenses of most categories increased in April, of which the real estate category performed strongly and maintained its growth in April after a sharp rebound in March. Real estate advertisers have increased delivery costs, resulting in a cluster effect.