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何谓奇?奇即是特殊,出人意料。奇意味着不断探索发现,是一种开拓精神。求奇是包装装潢设计的生命线。 1.“求奇”的意义包装装潢设计的“求奇”是为了满足人们潜在的心理欲求,是商品销售策略的需要,是包装装潢设计原则的需要,是社会发展的需要。 1.“求奇”是为了满足人们潜在的心理欲求。从心理学角度分析,人都有本能的求奇心理。人们如果反复接受同样的刺激,知觉会逐渐迟钝。因为单调的反复出现的刺激会使人脑由兴奋转变为抑制,这是人脑的生理机能。《安娜·卡列尼娜》一书
What is odd? Odd is special, unexpected. Odd means that continuous exploration and discovery, is a pioneering spirit. Qi Qi is the lifeblood of packaging and decoration design. 1. The Meaning of “Puzzling” Packaging Pursuit of Design “Puzzling” is to meet people’s potential psychological desire, is the need of product sales strategy, packaging and decoration design principles, is the need of social development. 1. “Puzzling” is to satisfy people’s potential psychological desire. From a psychological point of view, people have instinctive psychology. If people receive the same stimuli repeatedly, their perceptions will be dull. Because monotonous recurring stimuli will change the human brain from excitement to inhibition, which is the physiological function of the human brain. Anna Karenina book