眼下,新媒体正在兼容并扩张着自己的强势版图,咄咄逼人,势不可挡。我们所从事的视听工作已然与新媒体发生深度交集。内容在变,载体在变,渠道在变,形式也在变。眼下最紧迫的任务,就是积极响应党中央的号召,革新图存,抓紧进行传统媒体与新兴媒体的融合发展,抢占舆论传播制高点。不仅要在载体、渠道上融合,传播的内容与形式也要融合。去年,盐城广播电视台与陕北延安广播电视台缔结了红色文化联盟,两台共同策划、组织、编导了 Right now, the new media is compatible with and expand their own strong territory, aggressive, unstoppable. The audio-visual work we are engaged in is already deeply interwoven with the new media. The content is changing, the carrier is changing, the channel is changing, the form is changing. The most urgent task now is to actively respond to the call of the Party Central Committee, reform the existing picture and pay close attention to the integration and development of traditional media and emerging media so as to seize the commanding height of media communication. Not only in the carrier, channel integration, content and form of communication should be integrated. Last year, the Yancheng radio and television station and the Yan’an radio and television station in Shaanxi concluded a red culture alliance, and the two jointly planned, organized and led the