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电视栏目是群众生活的重要组成,同时更是当代文化传播的重要窗口和途径;策划与形象包装是媒体传播行业的重要工作内容,更是当前电视栏目寻求进步的重要突破点,本文从电视栏目策划与形象包装的主要内容,结合当前电视栏目策划与形象包装的现状,围绕其有效开展措施展开了论述,希望对于电视栏目可持续发展的实现能够起到重要作用。
TV program is an important component of the mass life, but also an important window and approach to the spread of contemporary culture; planning and image packaging is an important content of the media communication industry, but also an important breakthrough point for the current television program to seek progress. This article from the television program Planning and packaging of the main content of the image, combined with the current television program planning and the status of the image packaging, around its effective measures to carry out an elaboration of the hope that the realization of the sustainable development of television programs can play an important role.