装帧是一门设计艺术,是任何书稿在印刷之前必经的过程,表达出书籍要传递的信息。装帧的设计元素主要包括:色彩、构图、纸张、文字等。市场型图书与学术专著在设计元素的运用上包含相同之处展现出差异。本文着重从设计元素入手,对该两类图书设计方式进行了全面探索,希望能为出版装帧工作提供一定的参考。 Binding is a design art, the process by which any manuscript must pass before it is printed, expressing the message the book is about to deliver. Frame design elements include: color, composition, paper, text and so on. Market-based books and academic monographs show differences in the use of design elements to include similarities. This article focuses on starting from the design elements, a comprehensive exploration of the two types of book design methods, hoping to provide some reference for the publication of binding.