“双蝶”坚信企业要成功,必须走市场化、国际化道路。在排除了各种阻力和进行了坚苦卓绝的谈判后,“双蝶”成功的同英国伦敦国际集团合资(各出资50%),建成了青岛伦敦国际乳胶股份有限公司。并提前三年完成终止“杜蕾斯”的进口和销售区域的重新划分。青岛产杜蕾斯销量的迅猛启动,销售费用的大幅度降低,合资公司产量提升、成本下降带来了利润大增,使合资公司走上了良性循环的道路,而且越走也越宽广。在青岛、在中国也难难找到各出资50%的中外合资企业在短暂的五年中,能达到如此高的水平和实现双赢。十年来,“双蝶”也没有忘记企业产品的性质和人类文明卫生健康的紧密关系。也就是说,公司的精神观念要展现企业的 “Shuangdie” firmly believes that if the company wants to succeed, it must take the path of marketization and internationalization. After eliminating all kinds of resistance and carrying out tough negotiations, “Shuangdie” successfully entered into a joint venture with London International Group (50% each) and established Qingdao London International Latex Co., Ltd. And three years ahead of the completion of the termination of the “Durex” import and sales area re-division. The sales of Durex in Qingdao started rapidly, the sales cost was greatly reduced, the joint venture company’s output increased, and the cost reduction brought about a huge increase in profits. This led the joint venture company to embark on a virtuous cycle, and the more it went, the wider it was. In Qingdao and China, it is also difficult to find 50% of the Sino-foreign equity joint ventures that have contributed to such a high level and achieve a win-win situation in a short period of five years. For ten years, Shuangdie has not forgotten the close relationship between the nature of corporate products and the health of human civilization. In other words, the company’s mental outlook should demonstrate the