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2014年微博用户使用率降幅与2013年相比明显放缓,新浪微博成为行业主流;微博在重大舆情事件传播中的作用依然巨大,但微博热点话题逐渐从“重”话题向“轻”话题过渡;政务微博平稳发展,中央政务微博领跑,地方微博扩军,影响力优势加大;微博营销更加规范化,营销方式多样,广告模式更完整,微博向社会化电商系统转变;微博与传统媒体深度融合形成共赢;微博对公益事业做出较大贡献;微博社区初步形成,对网络谣言加大管控。
Weibo microblogging has become the mainstream in the industry in 2014, with the decline in the utilization rate of Weibo users significantly slowing down compared with that in 2013; the role of Weibo in the dissemination of major public opinion events remains huge, but the hot topics in Weibo gradually shift from the topic of “heavy” The transition to the topic of “light”; the steady development of the government micro-blog, the leader of the central government micro-blog, the expansion of the local micro-blog, the influence of superiority; more standardized marketing microblogging, marketing diversified, more complete advertising model, microblogging to Social electronic commerce system change; microblogging and traditional media deep integration to form a win-win situation; Weibo make a greater contribution to public welfare undertakings; Weibo community is initially formed, to increase network management rumors.