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兵法曰:谋定而后动。只有当你研究透面对的市场、对手,读懂消费者的心智空间,你的策略才能弹无虚发。一、上海保肝、护肝市场背景上海,一直号称是中国保健品市场的半壁江山,各种保健品都想在这个大蛋糕中切得一块,但事实上又有多少商家真正能在其中存活下来,又赚它个盆满钵满呢?做过上海市场的人都知道,上海最难做。做好了一战成名,做不好赔得血本无归。肝保健,尽管保健品22项功能中有此一项,但直到2001年,肝保健一直都不是主流市场。但2001年底,几个保肝的老产品突然“火”了起来,销量成倍地翻,原因是什么呢?一方面,包括昂立多邦和海王金樽等大品牌投放了巨额广告费,进行了肝保健品市场预热。更重要的因
Art of War said: seek set and then move. Only when you study the right market, your opponent, and your consumer's mental space, can your tactics fly away. First, the Shanghai Liver, Liver Market Background Shanghai, has been claimed to be half of China's health care products market, all kinds of health care products want to cut in this piece of cake, but in fact how many businesses really survive in it , Earn it a pot full it? People in Shanghai do know, Shanghai is the hardest to do. Good fame in World War I, lose money lose everything. Liver Health Although there is one of 22 items in health products, until the year 2001, liver health has not been the mainstream market. However, the end of 2001, a few old liver products suddenly “fire” up, doubled sales volume, what is the reason? On the one hand, including Angled Doo and King Jinzun big brands such as advertising a huge advertising , Conducted a preheat liver health products market. More important reason