科技的进步使新的传播媒介与传播形式层出不穷,给传统媒体造成了严重的冲击,尤其是以纸媒为代表的传统媒体地位边缘化现象日趋明显,“纸媒寒冬”似乎真的到来了。本文试以《江西日报》为例,探讨地方省级党报如何打造新型主流媒体,如何运用新媒体技术进行媒体融合,重新巩固党报的主流媒体地位。 Advances in science and technology make new forms of media and communications emerge in an endless stream, causing serious impact on traditional media. In particular, the phenomenon of marginalization of traditional media represented by paper media has become increasingly evident. It seems that “winter with paper” has really come. This paper tries to use “Jiangxi Daily” as an example to discuss how to build a new type of mainstream media by local provincial newspapers, how to use the new media technology to integrate the media and consolidate the mainstream media status of the party newspaper.