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时下打开任何一本杂志似乎都少不了要看见“CRM”的字样。但是其意义似乎只在于:让很多人明白了客户关系管理的潜在能量以及能提出一些如何运作好客户关系管理的意见。而在更实质的内容方面——如何真正地取得成功的应用及投资后的回报……却很少有公司取得成功。其中一个最大的问题在于有太多的 CRM 的定义。
Nowadays, it seems as if every magazine is open to see “CRM”. But the point seems to lie only in having many people understand the potential energy of CRM and how to put forward some ideas on how to run CRM. And in more substantive terms-how to really make a successful app and return on investment ... few companies succeed. One of the biggest problems is that there is too much definition of CRM.