时装不仅仅是服装,而且是一门艺术,需要良好的消费环境和文化氛围的烘托。目前世界上公认的时装之都——巴黎、米兰、纽约、伦敦等,都是文化艺术的中心,拥有浓厚的文化底蕴,同时又有坚实的现代商业基础。不仅如此,通过对这些服装之都成功经验的研究,我们可以看出,打造时装之都还需要注重两个方面的问题:首先,要打造时装之都的消费环境;其次,要营造时尚的消费氛围。1、打造时装之都的消费环境。综观世界著名的时装之都,都有一条 Fashion is not just clothing, but also an art that requires a good consumer environment and cultural atmosphere. Currently recognized fashion capitals in the world - Paris, Milan, New York, London, etc., are the center of culture and art, with a strong cultural heritage, and at the same time a solid modern business base. Not only that, through the study of the successful experiences of these apparel capitals, we can see that building a fashion capital still needs to focus on two aspects: First, we must create a consumer environment for the capital of fashion; Second, we must create a stylish consumer Atmosphere. 1. Create a consumer environment for the fashion capital. Looking at the world famous fashion capital, there is a