一、广泛开展税收宣传，营造良好的税收环境一是在宣传主体上突破税务机关唱独角戏的局面，做到群体参与，形成合力。要注重发挥新闻媒体的作用，发挥纳税人的作用，通过他们来宣传税收，其感召力、影响力要大得多。二是在宣传内容上突破重视正面宣传忽视反面典型曝光的局面， First, carry out a wide range of tax publicity to create a good tax environment First, the main propaganda body to break the monopoly of the tax authorities to play the situation, so groups to participate in the formation of synergies. We should pay attention to giving full play to the role of the news media, giving play to the role of taxpayers and promoting tax revenue through them. Its charisma and influence are far greater. Second, break the emphasis on publicity content Positive publicity ignore the typical situation of negative exposure,