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日前,国家工商行政管理总局局长王众孚在第39届世界广告大会开幕式上向中外广告界人士宣布,中国将兑现加入世界贸易组织的承诺,到2005年底全部放开广告市场,届时中国的广告传播业国际化程度将会更高。在几家大型猎头机构,笔者了解到,目前已有不少的外资大型广告公句升始委托他们寻找最优秀的广告人才。需求趋向高端到目前为止,全球前10名的广告公司已全部在中国设立了合资公司。环球七福广告公司管理部经理李世玫介绍说,对开广告公司来说,目前最为紧缺的是那些专业化程度高、有工作经验和外语能力强的人才。据介绍,目前中国的广告消费以每年20%至30%的速度递增。去年,单单是报纸及电视的广告消费就达48亿元人民币。与此同时,广告业面临着严重的人才短缺。现在广告业对人才的渴求,与上个世纪90年代末期科技热时对技术人员的需求相当,但这个注重创意的行业在增加人手的时候,面
Recently, Wang Zhongfu, director of the State Administration for Industry and Commerce, announced at the opening ceremony of the 39th World Advertising Conference to Chinese and foreign advertising professionals that China will honor its commitment to accede to the World Trade Organization and release all advertising markets by the end of 2005. The degree of internationalization of the industry will be higher. In several large-scale headhunting agencies, the author learned that there are many large-scale foreign advertising campaigns that have been commissioned to find the best advertising talents. The demand tends to be high. So far, the top 10 advertising companies in the world have all established joint ventures in China. According to Li Shimei, manager of Global QiFu advertising company’s management department, the most pressing problems facing advertising agencies are those with high professionalism, work experience, and foreign language ability. According to reports, China’s current advertising consumption is increasing at a rate of 20% to 30% per year. Last year, the advertising consumption of newspapers and television alone reached 4.8 billion yuan. At the same time, the advertising industry is facing a serious talent shortage. Nowadays, the thirst for talent in the advertising industry is equal to the demand for technical personnel in the hot technology of the late 1990s, but this creative-oriented industry is increasing its number of people.