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三级价格歧视是企业对不同消费群体收取不同价格的一种企业定价策略,其实施方法、实际效果都是微观经济理论的重要课题,一些西方学者对此做了深入研究。本文梳理一些有代表性的外文文献并对该问题进行评述。文章首先介绍了市场划分方面的研究;然后分析企业价格策略,最后就行为对企业利润、消费者剩余的影响进行分析,介绍了西方学者们对三级价格歧视的认识和研究。
The third-level price discrimination is an enterprise pricing strategy that enterprises charge different consumer groups with different prices. The implementation method and actual effect are both important topics in the micro-economic theory. Some western scholars have done in-depth research on this. This article combs some representative foreign literature and comments on the issue. First of all, the article introduces the research of market segmentation. Then it analyzes the pricing strategy of the enterprise, and finally analyzes the influence of the behavior on corporate profits and consumer surplus, and introduces the western scholars’ cognition and research on the third-level price discrimination.