企业在产品设计和决策上市时,必须以客户为中心,以满足消费者的需要为产品设计的最终目标。设计新产品时考虑到了产品对人们生活的价值,这就形成了商品文化,通过学习和研究聆听客户声音的方法,来指导现实中企业新产品的设计和改进。从而挖掘目标客户的潜在需求和把握目标市场的变化规律,为新产品设计以及营销决策提供依据的一系列的基于各种平台的活动,应把握生产、产品等五个观念。 Enterprises in the product design and decision-making market, we must be customer-focused to meet the needs of consumers for the ultimate goal of product design. The design of new products takes into account the value of products to people’s lives. This forms a culture of goods, and through the study and study of listening to the voices of customers, guides the design and improvement of new products in reality. Therefore, a series of activities based on various platforms that tap the potential needs of target customers and grasp the changing laws of target markets and provide basis for new product design and marketing decisions should grasp the five concepts of production and products.