论文部分内容阅读
近日,进入新浪(www.sina.com.cn)新闻首页的人想必都不会忽略右下方醒目的“红塔——免费——云南游”的动画。点击进去通过“红塔产品介绍”,就可以进入红塔主页,看到各种烟草制品的宣传和图片。 烟草广告在传统媒体中是被明令禁止的。国家工商行政管理局1996年1月1日正式发布执行《烟草广告管理暂行办法》,同年12月31日又进行了修订。该暂行办法禁止在广播、电影、电视、报纸、期刊发布含有烟草企业名称、标识、烟草制品名称、商标、包装、装潢等内
Recently, people who enter the news homepage of Sina (www.sina.com.cn) will not ignore the striking “Hongta - Free - Yunnan Tour” animation in the lower right. Click into the “Hongta Product Introduction”, you can enter the Hongta home page, see a variety of tobacco products and pictures. Tobacco advertisements are banned in traditional media. The State Administration for Industry and Commerce officially promulgated the “Interim Measures for the Management of Tobacco Advertising” on January 1, 1996 and was revised on December 31 of the same year. The Interim Measures prohibit the publication of advertisements containing names, logos, names, trademarks, packaging, decorations, etc. of tobacco companies in radio, film, television, newspapers and periodicals