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企业形象危机是指企业与公众发生冲突,或环境发生意料之外的事件和变化,引起公众舆论的强烈反应,使企业形象受到威胁或损害的一种紧急状态。当危机发生的时候,需要动员整个企业的力量,并组织各种传播媒介来处理。这是一种特殊状态下的企业公共关系实务。 一、企业形象危机的主要表现 1.企业内部关系危机。主要表现为:干群关系紧张,员工缺乏向心力,企业方针、政策得不到员工的认可、支
Corporate image crisis refers to a state of emergency in which a company conflicts with the public, unexpected events and changes in the environment, arouses strong public opinion, and threatens or damages corporate image. When a crisis occurs, it needs to mobilize the power of the entire enterprise and organize various media to deal with it. This is an enterprise public relations practice in a special state. First, the main manifestations of corporate image crisis 1. Internal corporate relations crisis. The main manifestations are: the relationship between the cadres and the masses is tense, the employees lack the centripetal force, and the company’s policies and policies are not recognized by the employees.