社会主义生产的目的,就是要不断满足人民群众日益增长的物质和文化需要,也就是满足群众消费的需要。研究人民群众的消费问题,是我国理论界和实际经济部门的一个重要课题。自八十年代以来,我国对城乡居民消费问题的研究已经取得了可喜的进展。现在,由程恩富、徐惠平两同志主编的《消费知识手册》,又为微观消费问题的探索增添了新的成果。本书从消费者权益、消费者心理、消费者行为和消费者管理四个方面,比较系统地阐述了消费者所必须掌握的基本知识。消费者权益问题,是目前社会面临的现实问题之一。由于消费者在与生产者和销售者相对关系中往往处于软弱的地位,因而如何采取共同的和分散的行动来维护消费者的合法权益,就成为一个非常迫切的问题。本书可帮助读者了解当前有哪 The purpose of socialist production is to constantly meet the people's growing material and cultural needs, that is, to meet the needs of the masses. Studying the consumption of the masses of the people is an important issue for the theoretical circles and practical economic sectors in our country. Since the 1980s, the research on the consumption of urban and rural residents in our country has made gratifying progress. Now, the “Consumer Knowledge Handbook” compiled by two comrades Cheng Enfu and Xu Huiping added new achievements to the exploration of micro-consumption issues. This book from the consumer rights and interests, consumer psychology, consumer behavior and consumer management in four areas, more systematically elaborated that consumers must master the basic knowledge. The issue of consumers' rights and interests is one of the realistic problems facing the society at present. As consumers tend to be in a weak position relative to producers and sellers, how to take common and dispersed actions to safeguard the legitimate rights and interests of consumers has become a very urgent issue. This book can help the reader understand what is currently there