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2003年被业界定义为“手机年”,因为手机业将重新优化整合,波导手机更是定下了通过省级卫视联播的媒介投放方式,并且选择了以安徽卫视为代表的几家省级卫视作重点投放,提升波导手机的品牌形象。选择安徽卫视的理由其实也很简单,因为优秀;考察媒介的优劣很复杂也很简单,说复杂是因为各种真假信息太多,说简单是因为只要抓住最主要的收视与覆盖抓住权威机关提供的数据。收视我们研究了央视-索福瑞公司和AC尼尔森公司提供的两套勘称业界最可信的数据,覆盖有美兰德信息公司的数据和我们通
2003 was defined as “mobile phone industry”, because the mobile phone industry will be re-optimized integration, the waveguide phone is set by the provincial satellite TV network media delivery, and chose Anhui Satellite TV as the representative of several provincial-level satellite TV For key launch, enhance the brand of Bird Mobile phone. The reason for choosing Anhui Satellite TV is actually very simple, because it is excellent; the pros and cons of investigating the media is very complicated and very simple. To say that complicated information is too much for all kinds of real or fake information means that simply because we can seize the most important ratings and coverage Data provided by the authority of the authorities. Audiences We looked at two of the most reliable data available from CCTV-Soffiras and ACNielsen covering the industry’s most trusted data, covering Meilande’s data and our