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2012年的这个暑假,在中国电视荧幕上有一个声音是广大电视观众不能不提的,那就是由著名凉茶品牌加多宝赞助下红遍中国的电视真人秀节目《中国好声音》。与以往的“快男”“超女”不同的是,一个“好声音不”仅捧红了参赛学员、节目本身、甚至是过了气的导师明星,更重要到是使“加多宝”这个新兴凉茶品牌以迅雷不及掩耳之速红透了半边天。从近几年的情况来看,越来越多的娱乐节目成为商家赞助的对象,在娱乐节目的边缘我们更看到了商业与文化的完美结合——独家赞助的广告营销模式其实所包含的商业问哈。究其原因,我们应该从大众对娱乐节目的消费水平出发,或许能够找到答案。
This summer of 2012, there is a voice on China’s TV screen that the majority of television viewers can not but mention is the popular Chinese TV show “China Good Voice,” sponsored by the well-known herbal tea brand JDB. And the past “fast men ” “Super Girl ” is different, a “good voice is not ” only made the participants, the program itself, and even over-the-top mentor star, more importantly, is to make “Plus more treasure ” This emerging herbal tea brand to the speed of Thunder half the sky. In recent years, more and more entertainment programs have become the sponsors of businesses. On the edge of entertainment programs, we have seen the perfect combination of business and culture - the exclusive sponsored advertising and marketing model actually contains commercial Ask ha The reason, we should start from the public consumption level of entertainment programs, may be able to find the answer.