目前，在产品积压、消费不旺的买方市场形势下，研究探索农村消费市场的现状、存在的问题、发展趋势及其对策，不仅可以为生产企业开发适销对路产品提供可靠的依据，而且有益于促进城乡一体化经济健康发展，对于国民经济的高速增长亦具有重要的现实意义。如：山东省的农业大市 At present, under the circumstance of a buyer’s market with a backlog of products and a weak consumer base, researching and exploring the status quo, existing problems, development trends and countermeasures in the rural consumer market can not only provide a reliable basis for the manufacturers to develop marketable products but also be beneficial It is also of great practical significance to promote the healthy economic and social development of urban and rural areas for the rapid growth of the national economy. Such as: Shandong Province, agricultural market