“真正的机会在分化中。IT企业往往太专注于技术、产品和渠道了,却对分化视而不见”德鲁克曾指出,避免扼杀新事物的最好、也是惟一的办法是彻底建立一个创新项目,将它作为一个独立的业务。在这点上,宝洁做得最好,它以多品牌为发展策略,在它所涉足的四十多个产品类别中,90％不是第一就是第二。 “The real opportunity is differentiation. IT companies tend to be too focused on technology, products, and channels, but they are oblivious to differentiation.” Drucker pointed out that the best and the only way to avoid strangling new things is to completely create an innovation project , It as an independent business. Procter & Gamble is the best at this point. With multiple brands as its development strategy, 90% of the more than 40 product categories it covers are not the number one but the second.