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中国公共关系作为一个行业和学科,至今已有30余年的发展史。伴随着中国公关业从出生到长成,信诺传播顾问(北京)有限公司副总裁张心宏走过了从青春到中年的20个年头。在这20多年中,他从中国大饭店/国贸饭店的公关副总监到任职于伟达等国际性公关公司,再到如今加入中国本土的公关公司,事实上,这段经历也是中国公关业从边缘到弱小再到强大的成长缩影。近日,这位公关界的元老级人物接受中国公关网的专访,讲述他与公关的故事。
As an industry and discipline, China’s public relations has a history of more than 30 years. With the birth of PR China from birth to birth, Zhang Xinhong, vice president of CIGNA Beijing Co. Ltd., has gone through 20 years from youth to middle age. In these 20 years, he from the China World Hotel / Traders Hotel PR director to serve the international public relations firms such as Weida, and now to join the Chinese public relations firm, in fact, this experience is also China’s public relations industry from Edge to weak and then to the powerful growth microcosm. Recently, the PR community veterans to accept an interview with China PR Network about his public relations with the story.