项目经理是一个公司至关重要的管理者,项目经理个人品牌的建立和公司打造品牌项目经理成功与否对一个企业的业绩影响巨大。特别是面临竞争如此激烈的市场,这两点变得尤为重要。本文针对上述两点提出了项目经理个人品牌的建立和企业打造品牌项目经理的一些方法,也针对二者之间的关系提出了两种假设并举例论证,旨在引起项目经理个人和企业的重视。 Project Manager is a company’s most important manager, the project manager of the establishment of a personal brand and the company to build brand manager success or not on the performance of a business a huge impact. Especially in the face of such a highly competitive market, these two points have become even more important. Based on the above two points, this article proposes some methods to establish the personal brand of project manager and how to build the brand project manager, and also puts forward two hypotheses and examples for the relationship between the two, aiming to arouse the personal and business importance of the project manager. .