户外广告已经成为城市的一道风景,随着广告传播技术手段的推陈出新,以及受众对广告的要求越来越苛刻,户外广告应该在符合其户外媒介特性的基础上,寻求新的创意策略。 Outdoor advertising has become a city landscape. With the advent of new means of advertising and communication technology, as well as the increasingly demanding audiences’ demands for advertisements, outdoor advertising should seek new creative strategies based on the characteristics of its outdoor media.