提起品牌,人们经常会想到商场里面各种高大上的国际国内知名产品。很少有人会把创造出这些产品的一个组织内部的管理模式也看成是一种品牌。事实上,不光产品可以成为品牌,创造这种品牌产品的群体,他们富有特点的工作方式、精神面貌、组织制度等等管理方式都可以成为品牌。也就是说,一个组织的成功之道,一个组织创造价值的方式。一个组织的创新发展模式,都可以成为该组织自我建设所创造出的管理品牌。在企业里,这样的组织 Mention the brand, people often think of all kinds of shopping malls inside and outside the well-known international and domestic products. Few people think of an organization’s internal management model that creates these products as a brand. In fact, not only can a product become a brand, but also a group that creates such a brand product. Their rich work style, mental outlook, organizational system and other management methods can all become brands. That is, the way an organization succeeds, the way an organization creates value. An organization’s model of innovation and development can all become a management brand created by the organization’s self-construction. In business, such organizations