在过度竞争的市场环境中,广大农药企业普遍遇到三大营销难题:人员管理失控、渠道构建无序、促销效果不佳。研实认为,营销知识匮乏,基础管理薄弱,创新能力不足是导致问题出现的三大原因。要想解决上述问题,单靠企业内部的力量往往难以奏效。研实借鉴日本创造教育研究所(日本最大的企业人才培训和咨询服务机构)成功的企业管理咨询和人才培训理 In an over-competitive market environment, the majority of pesticide enterprises generally encounter three major marketing problems: uncontrollable personnel management, disorderly channel construction and poor promotion. In fact, the lack of marketing knowledge, weak foundation management and lack of innovation are the three major causes of the problems. To solve the above problems, it is often difficult to rely solely on the power of the enterprise. Research Institute of Japan’s Institute of Creativity (Japan’s largest enterprise training and consulting services organization) successful business management consulting and personnel training