美国心理学家亚伯拉罕·马斯洛在1943年在《人类激励理论》论文中提出:人类需求像阶梯一样从低到高分为了五个层次,依次是生理需求、安全需求、社交需求、尊重需求和自我实现需求。该理论对后世产生了深远的影响,本文将它的需求论与设计相结合,来研究高低档餐厅对广告设计的需求的异同点,分析这种设计需求给高低档餐厅的发展,带来的影响。 American psychologist Abraham Maslow in 1943, “Human Incentive Theory” thesis put forward: human needs, like a ladder from low to high is divided into five levels, followed by physical needs, security needs, social needs, respect the demand And self-fulfilling needs. This theory has a far-reaching impact on future generations. This article combines its demand theory and design to study the similarities and differences between high and low-end restaurants on the demand for advertisement design. This article analyzes the demand of high and low-end restaurants for the development of this restaurant, influences.