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最近,在荷兰出现了一个史无前例的广告奇招。这个广告是由卡瑞斯马汽车商设计的。该汽车商准备免费送出80辆崭新轿车。主办者将从电话用户本上抽取80个地址,再按地址住处,上门送车。但倘若幸运儿未依规则在自家的窗户上张贴汽车广告纸,就会失去获奖的机会。这个汽车广告一经宣布,有兴趣接受礼物的人,都急急忙忙地在窗门上贴出从报纸上撕下来的全页广告。在那几天里,不管你走进哪个大城小镇。都可以看到等待大礼者所贴着的汽车广告。这个创意绝佳的汽车广告,同时引起一些捣蛋者的创意反应。一个女大学生“得到”了一部汽车。可是第二天,满脸啼笑皆非的她却宣布被人耍了。原来她获得一纸通知,通知上说该汽车商
Recently, there has been an unprecedented advertising trick in the Netherlands. This advertisement was designed by Carrisma Motors. The automaker is ready to send 80 new cars for free. The organizer will extract 80 addresses from the telephone user’s copy, and then click on the address and send them to the door. However, if the lucky one fails to follow the rules to post car advertisement paper on their own windows, they will lose the chance of winning. Once this car advertisement was announced, those who were interested in receiving the gift hurriedly posted a full-page advertisement on the window door that had been torn off from the newspaper. In those days, no matter what big city town you went into. You can see car ads waiting for the ambassador. This creative car advertisement has also caused some creative people to respond to it. A female college student “gets” a car. However, the next day, she laughed and announced that she was being played. It turned out that she got a paper notice informing the car dealer