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创新是发展的根本动力近年来,中国的消费群体正在发生巨大变化,1980年后出生的一代逐渐成为中国消费市场的主体。这一消费群体追求新技术、新产品的意愿更加明显和强烈,他们喜好的产品更新换代速度也明显偏快。消费市场对于家电产品的易操作性、美观化、舒适化、智能化提出越来越高的要求,这也就要求家电企业需要在原有基础上不断进行创新,调整产品结构和产业结构,促使整个家电市场不断升级,充分满足已有和潜在的市场需求。
Innovation is the fundamental driving force for development In recent years, China’s consumer groups are undergoing tremendous changes. The generation born after 1980 has gradually become the main body of China’s consumer market. The desire of the consumer group to pursue new technologies and new products is more obvious and intense, and the rate of upgrading of their favorite products is also significantly faster. Consumer market for home appliances easy to operate, beautiful, comfortable, intelligent put forward higher and higher requirements, which also requires home appliances enterprises need to continue to innovate on the basis of the original, adjust the product structure and industrial structure, prompting the entire Appliance market continues to escalate to fully meet the existing and potential market demand.