创意产品带给我们新奇、有趣的生活体验,无论是设计者还是消费者都强烈意识到创意设计的重要性。但如今的创意设计已经不能满足人们的情感化要求。面对这样一种穷竭的设计情况,设计师们迫切需要一种新的设计途径来改变。本文通过对产品EQ与设计的巧妙结合所达成的良好市场效果的初步阐述,为创意设计提供了一个新的方向。 Creative products bring us a novel and interesting life experience, both designers and consumers are strongly aware of the importance of creative design. However, today’s creative design can no longer meet people’s emotional requirements. Faced with such an exhaustive design, designers urgently need a new design approach to change. This article provides a new direction for creative design through the initial elaboration of the good market effect achieved by the clever combination of product EQ and design.