论文部分内容阅读
一个计划导入CI战略的企业,当其理念识别系统,行为识别系统,视觉识别系统的设计和规划完成之后,就要选择一个恰当的时机对内,对外宣布导入CI战略进程正式启动,而CI宣言就是企业首次对内、对外发布CI导入信息的最重要内容之一。 CI宣言代表了一个企业在步入一个新的历史发展阶段时向全社会的一次精神宣誓:是企业向全社会特别是企业的目标消费者公开作出的一次永久的精神承诺,这一承诺
A company that plans to import a CI strategy, after its concept identification system, behavior identification system, and visual identification system design and planning are completed, it is necessary to select an appropriate timing, and to officially announce the introduction of the CI strategy process, and the CI Declaration. This is one of the most important contents for the first time that a company releases CI import information internally and externally. The CI Declaration represents an enterprise’s swearing to the whole society when entering a new historical development stage: It is a permanent commitment made by the company to the target consumers of the whole society, especially the enterprise.