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应用SWOT(优势-劣势-机遇-挑战分析法)方法,分析了海峡两岸民间信仰文化旅游开发中的源流、资金及市场优势;分析了海峡两岸民间信仰文化旅游开发中的资源、产品及合作劣势;论述了海峡两岸民间信仰文化旅游开发中的交通发展和旅游发展机遇以及海峡两岸民间信仰文化旅游开发中的国内和国际竞争挑战。
Using the method of SWOT (advantage-disadvantage-opportunity-challenge analysis), this paper analyzes the origin, capital and market advantages of the folk belief cultural tourism development across the Taiwan Strait; analyzes the resources, products and cooperation disadvantages in the folk belief cultural tourism development across the Taiwan Strait ; Discusses the transportation development and tourism development opportunities in the development of folk belief cultural tourism across the Taiwan Strait as well as the domestic and international competition challenges in the development of folk cultural tourism on both sides of the Taiwan Strait.