尽管消费是社会经济的一面镜子,但其变化远非供求关系这么简单。在整体向好的经济环境下,对于消费者行为的考察显得更加重要。在某种意义上,全球市场出现的趋势都在国内有所体现。新兴市场对于跨国零售企业的重要性,不亚于国内二三线城市的消费 Although consumption is a mirror of socio-economic change, its change is far from simple. In the overall good economic environment, the study of consumer behavior is even more important. In a sense, the emerging trends in the global market are reflected in China. The importance of emerging markets for multinational retailers is no less than that of second and third tier cities in the country