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“我们想走一条捷径,走过去却发现是悬崖峭壁。我们退回原路,有体力的损耗,但是我们清楚了问题所在。”明基中国营销总部总经理曾文祺反思明基并购西门子手机失败的教训。2005年,德国西门子将全部手机业务无偿转让给明基,并同时赠送2.5亿欧元现金。俗话说得好,便宜无好货,并购西门子手机业务不仅没让明基跻身世界第一手机阵营,而且过去三个季度给它造成6亿欧元的亏损,并让明基的股票市值蒸发掉一半。
“We want to take a shortcut, walked over but found to be cliffs. We have to return to the same path, there is physical loss, but we know the problem. ” BenQ China Zeng Wenqi, general manager of marketing headquarters to reflect on the failure of BenQ mergers and acquisitions Siemens cell phone lesson . In 2005, Germany’s Siemens will all handsets business to BenQ free transfer, and at the same time presented 250 million euros in cash. As the saying goes, cheaper, no good goods, the acquisition of Siemens mobile phone business not only did not allow BenQ to join the world’s first mobile phone camp, but in the past three quarters caused it a loss of 600 million euros and BenQ’s stock market value evaporate half.