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短期广告安排(通常是一至三个月)是商家经常遇到的事儿,然而如何最有效地安排广告投放量,获取最大效益却大有学问。根据企业的商品特征和经济实力,短期广告安排有以下集中式、连续式、间断式3种模式供选择。1.集中式、连续式、间断式各有优缺点。集中式:优点:①可以集中火力进行重点轰炸,以达到较高的有效到达率;②可以给消费者留下深刻的印象,以诱发可能的购买。缺点:①只是在这段时间内产生强力效果,随
Short-term advertising arrangements (usually one to three months) are often encountered by businesses, however, how best to arrange the amount of advertising, to get the most benefit from a lot of knowledge. According to the characteristics of goods and economic strength of enterprises, short-term advertising arrangements have the following centralized, continuous, intermittent three models to choose from. 1. Centralized, continuous, intermittent have their own advantages and disadvantages. Centralized: Advantages: ① focus on the firepower can be bombed in order to achieve a higher effective rate of arrival; ② can give consumers a deep impression to induce possible purchases. Disadvantages: ① just during this period have a strong effect, with