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据统计,2012年,基本上每个月都会有一两个影响力较大的微电影节举办。微电影是指专门运用在各种新媒体平台上播放的、适合在移动状态和短时休闲状态下观看的、具有完整策划和系统制作体系支持的具有完整故事情节的“微(超短)时”(30秒-300秒)放映、“微(超短)周期制作(1—7天或数周)”和“微(超小)规模投资(几千-数千/万元每部)”的视频(“类”电影)短片,内容融合了幽默搞怪、时尚潮流、公益教育、商业定制等主题,可以单独成篇,也可系列成剧。2012年,微电影的数量、质量较之上年都有所提升,而包括陆川、张元、黄渤等知名导演、艺人也都加入到微电影的制作行列当中。有专家预测,在2013年,微电影的制作将面临新的井喷。
According to statistics, in 2012, basically one or two influential micro-film festivals will be held every month. Micro-movie refers to the “micro (ultra-short) video game with a complete storyline that is played exclusively on a variety of new media platforms and is suitable for viewing in mobile and short-time leisure situations with full planning and system- (30s-300s) show, ”Micro (ultra-short) cycle production (1-7 days or weeks)“ and ”Micro“ (Each category of video) ( ”category " movie) video, the content combines humorous, fashion, public education, commercial custom themes, can be separate into articles, but also into a series of drama. In 2012, the number and quality of micro-films improved compared with that of the previous year. Well-known directors and artists including Lu Chuan, Zhang Yuan and Huang Bo also joined the making of micro-films. Some experts predict that in 2013, the production of micro-film will face a new blowout.