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随着科学技术的进一步发展,电子商务已经广泛地应用于人类的经营活动当中,成为提高企业核心竞争力的一种重要方式。互联网络最大限度的拓宽了企业与客户交流的渠道。在电子商务背景下,企业能够更好地进行客户关系管理,并且能够通过客户关系的管理找到能够为企业带来价值的潜在客户,通过对于这些客户的精细化管理能够使得企业获取更加丰厚。因此本文将重点结合电子商务以及客户关系管理的概念,了解到当前电子商务环境下,客户关系管理的局限性,通过研究指出电子商务环境下客户关系管理策略。
With the further development of science and technology, e-commerce has been widely applied to the business activities of human beings and become an important way to enhance the core competitiveness of enterprises. The Internet maximizes the channels of business and customer interaction. In the context of e-commerce, enterprises can better manage customer relationship and find potential customers who can bring value to the enterprise through the management of customer relationship. Through careful management of these customers, they can make their business more abundant. Therefore, this article will focus on the concept of e-commerce and customer relationship management to understand the limitations of customer relationship management in the current e-commerce environment and point out the strategies of customer relationship management in e-commerce environment.