有目标有计划并且持续地投资于社会公益和慈善事业,是很多企业的成功之道。营销大师菲力普·科特勒认为,成功的关联型公益营销活动能够帮助企业将慈善捐赠和商业利益联系在一起,二者互为影响,并相得益彰。付出不是失去,在某种意义上它意味着获得更多。在中国的纺织服装业,广州国际轻纺城正是先行者。 Targeted planned and sustained investments in social welfare and philanthropy are many businesses’ ways to succeed. Marketing guru Phillip Kotler believes successful, connected philanthropic marketing campaigns can help businesses connect charitable giving with business interests, both of which influence each other and complement each other. To pay is not lost, in a sense it means to get more. In China’s textile and garment industry, Guangzhou International Textile City is the forerunner.