《体验经济》一书的作者B·约瑟夫·派恩和詹姆斯·H·吉尔摩这样定义:企业以服务为舞台,以商品为道具,以消费者为中心,创造能够使消费者参与、值得消费者回忆的活动。在消费者参与的过程中,记忆长久地留住了对过程的体验,由于体验美好、非我莫属、不可复制、不可转让,使消费者愿意为体验付费。如果我们将采取体验与需求结合的方式对市场进行细分,这种细分不针对某个具体的产品,而是 Joseph Joseph Pine and James H. Gilmore, authors of The Experience Economy, define businesses as a service-based proposition, consumer-centric, consumer-centric, and consumer-focused Recollection of activities. In the process of consumer participation, the memory retains the experience of the process for a long time. Because of the good experience, non-deserving, non-transferable and non-transferable, consumers are willing to pay for the experience. If we subdivide the market in a combination of experience and demand, this segment is not specific to a particular product but rather