随着制片成本和营销费用的不断攀升,好莱坞电影早就过了依靠本土票房盈利的阶段。美国大片的制作成本动辄上亿,而营销费用更占前者五成以上,单从北美票房容量来看,收回总成本并不现实,那么,好莱坞究竟是怎样赚钱的? As filming costs and marketing costs continue to rise, Hollywood films have long since relied on domestic box office profits. The production costs of the United States blockbuster hundreds of millions, while the marketing costs more than the former accounted for more than 50%, just from the North American box office capacity point of view, the total cost recovery is not realistic, then, Hollywood is how to make money?