对于互联网经济时代来说,讨论营销创新问题是相当重要的,应当受到行业的充分关注。文章以互联网思维与营销创新为切入点,对营销创新的时代价值以及互联网思维对品牌研究战略的具体影响加以分析,并在此基础上,提出互联网思维下的营销创新途径。 For the era of Internet economy, to discuss the issue of marketing innovation is very important and should be fully concerned by the industry. This article takes internet thinking and marketing innovation as the starting point, analyzes the time value of marketing innovation and the specific influence of internet thinking on brand research strategy, and on this basis, puts forward the marketing innovation ways under the internet thinking.