商业广告“轰炸”如何在“没落”中新生?在核心消费群聚集地有效轰炸或许是一个出路。“广告轰炸”的老套路2012年遭遇了冰火两重天。从碧生源的业绩可以看出,一边是快消品依旧不断地用“广告轰炸”来为自己的销量引路,一边是长时间的疲劳轰炸开始难以起到刺激消费的营销效果,但又不得不继续进行添油战术。“广告轰炸”模式是否走进了死胡同? Commercials How Bombing Emerges in Decline Efficient bombing in the core consumer clusters may be the way out. “Advertising bombing ” old routine 2012 suffered a mixed bag of days. From the results of Besunyen sources can be seen on the one hand, FMCG still continue to use “advertising bombing ” to guide their sales, while a long period of fatigue bombing began to play a stimulus to consumer marketing, but not Do not continue to Tim oil tactics. “Advertising bombing ” mode is into a dead end?