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随着我国经济步入市场轨道，公关在企业运行中悄然兴起，并以其独特的魅力给企业带来丰厚的利润。企业良好社会形象的树立，激发了员工的自豪感和工作热情，使企业走上了持续发展的道路。企业公关的目的是创造良好的社会环境，促进企业良性运行。但这必须以实现公关主客体双方?
As China’s economy enters the market orbit, the PR has quietly risen in the operation of enterprises and has brought huge profits to the enterprises with its unique charm. The establishment of a good social image of enterprises has aroused the pride and enthusiasm of employees, enabling enterprises to embark on the path of sustainable development. The purpose of corporate public relations is to create a good social environment and promote the healthy operation of enterprises. But this must be to achieve both public relations object and subject?