现在的标志设计,既要在保持中国文化传承与创新上下工夫,还要融合西方的文化精髓及设计理念。由于中西文化的差异而产生了完全不同的文化思想和艺术形式,在标志中也反映了这方面的特点。在中国与西方经济、文化交流日趋紧密的当今,越来越多的标志设计作品,综合了中西两种文化的表现精髓,而产生出更为出色的标志作品。 At present, the logo design must not only make efforts to maintain the inheritance and innovation of Chinese culture, but also integrate the essence of western culture and the design concept. Due to the differences between Chinese and Western cultures, there are totally different cultural thoughts and artistic forms, which are also reflected in the signs. Nowadays, with more and more close economic and cultural exchanges between China and the West, more and more emblems of design work combine the performance essence of both Chinese and Western cultures to produce more outstanding emblems.