随着网络信息技术的推广,政府信息资源的极大丰富,公众不得不花费大量时间去搜索浏览自己需要的信息与服务。目前大多数电子政务的服务模式没有考虑公众需求的差异,政府借助信息化手段为公众提供个性化服务已成为近年来电子政务建设研究和关注的热点问题之一。电子政务个性化服务是指在电子政务环境下为不同的用户提供有针对性的服务。 With the promotion of network information technology, government information resources are greatly enriched, and the public has to spend a lot of time searching for the information and services they need. At present, most service modes of e-government do not take into account differences in public demand. The government’s provision of individualized services to the public by means of information technology has become one of the hot issues in the research and focus of e-government construction in recent years. E-government Personalized service refers to providing targeted services to different users under the environment of e-government.