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文章主要研究一类易腐产品的生产销售策略问题。当生产商的原材料为易腐产品,生产商生产的产品为一般有明确保质期的产品销售策略问题。基于Stackelberg博弈建立了数学模型,模型包含一个生产商,一个销售商,由于原材料为易腐产品,需考虑变质率服从两参数的weibull分布,产品的变质率为常数的问题。给出了销售商和生产商各自的销售策略,并用数值实例来说明当生产商和销售商采取联合销售策略时,获得的利润是最大的。
The article mainly studies the production and sales strategy of a kind of perishable products. When the raw material of the manufacturer is a perishable product, the product produced by the manufacturer is generally a product sales strategy with a definite shelf life. Based on the Stackelberg game, a mathematical model is established. The model contains a producer and a seller. Since the raw materials are perishable products, we must consider the weibull distribution whose rate of deterioration obeys two parameters, and the rate of deterioration is constant. The respective sales strategies of the seller and the producer are given. Numerical examples are given to illustrate that when the manufacturer and the seller adopt the joint sales strategy, the profits obtained are the largest.