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随着经济全球化的发展,跨境电商已经成为重要贸易手段,跨境电商发展迅猛,增加了对具有综合素质商务英语人才的需求,新时期对人才的培养方案也需要进行丰富和改革,促进对新型商务英语人才的培养。跨境电商背景下,对商务英语实践教学提出针对性策略,深化商务英语教学改革对国际贸易具有重要的帮助作用,促进经济贸易在全球范围内更好的发展。
With the development of economic globalization, cross-border e-commerce has become an important means of trade. The rapid development of cross-border e-commerce has increased the demand for qualified business English professionals. In the new era, the program of talent cultivation also needs to be enriched and reformed , To promote the cultivation of new business English talents. Under the background of cross-border e-commerce, we put forward targeted strategies for business English practice teaching, deepen the reform of business English teaching, and play an important helping role in international trade so as to promote better development of economy and trade on a global scale.