陈荣勇:在面对碎片化严重的媒体消费时代,电视媒体要如何强化自身的优势,稳定电视的广告经营?袁春杰:电视这个行业在中国不是简单的一个行业,它有很多政策方面的限制,同时还肩负着非常重要的宣传任务。以东方卫视为例,广告的知名栏目的利润率是极高的,相对的,知名栏目的投入很厉害,比如说达人秀的投入有几千万,但是 Chen Rongyong: In the face of fragmented media consumption era, how can the television media strengthen its own advantages and stabilize the advertising of television? Yuan Chunjie: The television industry is not a simple industry in China. It has many policy restrictions and at the same time Also shoulder the very important propaganda task. To the East TV, for example, the advertising section of the well-known profit margins are high, relative, well-known part of the input is very powerful, for example, up to show tens of millions of inputs, but